Increasing Your Client’s Market Share
For agencies running digital campaigns for your pharmaceutical clients: More data
isn’t always better. It’s about having the right data.
The right data should answer these questions:
-Who are the providers that are seeing and treating patients with condition X?
-What insurance plans impact the providers that are seeing patients with condition X?
-What does the patient with condition X look like and what symptoms bring her to the doctor seeking treatment?
To invest a brand’s campaign dollars more effectively so that therapies get to patients faster, advertisers need highly targeted data and insights.
In this PDF, we walk through a lifecycle view of a pharma digital campaign. It is intended to become a playbook for how you can achieve more value for the campaigns that your clients are counting on you to deliver.