Measure Performance

Measure Brand Performance

See which Healthcare Practitioners (HCPs), groups, and Healthcare Organizations (HCOs) are adopting your innovation. Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.

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Measure Prescription Performance

Effectively track physician prescribing activity. Zero in on HCPs prescribing your brand including prescriptions that were dispensed, reversed, or rejected.

Monitor Competitor Performance and Track Market Share

Gain a full view of the competitive landscape. Discover where competitors are making traction in the market and identify underserved patient populations and geographies.

Analyze Campaign Performance and Optimize Efforts

Gain a true understanding of the direct impact of sales and marketing campaigns whether in-person or non-personal promotion or programmatic. Optimize campaign messaging across targets to drive commercial success and understand Social Determinant of Health (SDOH) impacting the prescription journey.

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See how the PurpleLab™ HealthNexus™ platform can help your team not just answer questions but learn what questions to ask.

The speed is the craziest part. I’ve seen first hand how long acquiring some of this data can take. PurpleLab™ has taken what historically would require weeks or months and they’ve whittled it down to minutes.

PurpleLab™ Life Science Customer

PurpleLab™’s
Suite of Solutions

In a world with increased access to RWD, the biggest challenge for Life Sciences organizations lies in the ability to readily interpret the data. You need to work faster and smarter in order to make strategic decisions. PurpleLab™’s HealthNexus™ platform was designed to solve this problem across the spectrum in life sciences including clinical trials, commercial strategy, patient journeys and more.