The PurpleLab^® Resource Center

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Cookie-less Marketing for Pharmaceuticals and the Role of Real-World Data (RWD) Life Sciences Pharmaceutical marketing is undergoing a significant transformation as third-party cookies become obsolete. To navigate this shift, pharmaceutical companies must embrace cookie-less marketing strategies, leveraging real-world data throughout the advertising campaign lifecycle.  In this whitepaper, we explore: The impact of cookie-less marketing on…

Healthcare executives understand the importance of patient acquisition but know it is challenging as patients split their care across multiple provider networks annually. In addition, changing consumer expectations, technological advances, and new, non-industry players all contribute to a highly competitive healthcare marketplace. To compete and stand out, health systems and hospitals must consider themselves consumer-facing…