The PurpleLab® Resource Center

Featured Resources

During a June 9 webinar hosted by Becker’s Payer Issues in collaboration with  PurpleLab, leaders from Payerset, PurpleLab and Forvis Mazars outlined how health systems can use price transparency data to improve contract negotiations, support market expansion strategies and prepare for upcoming changes in drug pricing rules.   Four Key Takeaways: 1.Price transparency data as…

Pharma Marketing

How do healthcare marketers prove ROAS beyond the vanity metrics of clicks, impressions and website conversions? With new and emerging solutions for outcomes-based measurement in the healthcare industry, what metrics should healthcare marketers be using?

Life Sciences

This research, led by Grace K. Kane, Douglas Londono, and Nathan J. Markward, explores how the timing of biomarker testing affects survival outcomes in patients with non-small cell lung cancer (NSCLC). Using real-world claims data, it identifies disparities in testing and treatment patterns and their impact on mortality rates.   Biomarker testing is essential to…

Get In Touch

Questions? Ready for a demo or free trial of our healthcare analytics platform, HealthNexus™?
Contact us to get started.