The PurpleLab^® Resource Center

Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv Partners with PurpleLab Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv, a global leader in digital advertising solutions, today announced a strategic partnership with PurpleLab®, a leading healthcare analytics company powering evidence-based decisions…

As the healthcare industry continues to face data challenges, PurpleLab® is making significant investments in its data and infrastructure to reinforce its position as a trusted leader in real-world data (RWD). We’ve recently secured several new data sources that will dramatically improve the comprehensiveness and composition of our data.(RWD) and real-world evidence (RWE) earlier in the product lifecycle to inform decision-making.

PurpleLab®, a leading health data and analytics company, announced a strategic partnership with Innovare, a pioneer in hospital-based digital media solutions. Together, the companies are transforming how pharmaceutical brands engage physicians by combining Innovare’s network of 300+ hospitals with PurpleLab’s claims-derived healthcare provider (HCP) affiliation data, which includes over three million opted-in HCPs as well…