The PurpleLab^® Resource Center

This content was originally published by DeepIntent.  Healthcare marketing is undergoing a transformation, with data-driven insights now serving as the foundation for how brands connect with consumers and providers. That’s why DeepIntent is excited to spotlight PurpleLab®, a data partner that’s helping pharmaceutical brands and agencies connect with their audiences in more effective and meaningful…

Biomarker testing can drastically extend survival across multiple cancer types. But gaps in adoption persist. Are payers, pharma and policymakers doing enough to ensure these tests actually having an impact in the real world? PurpleLab recently conducted a study, Maximizing Survival: The Real-World Impact of Biomarker Testing in Metastatic NSCLC, to shed light on how…

Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv Partners with PurpleLab Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv, a global leader in digital advertising solutions, today announced a strategic partnership with PurpleLab®, a leading healthcare analytics company powering evidence-based decisions…