The PurpleLab^® Resource Center

As the pharmaceutical and healthcare media industries face unprecedented change, the Preparing for 2025 roundtable convened leading experts to chart a path forward. Against a backdrop of rising patient expectations, accelerating technological advancements, and increasing regulatory pressures, this collaborative forum sought to address critical challenges while uncovering collective alignment for sustainable success.

PurpleLab® provides a real-world data [lab], accelerating the discovery and adoption of healthcare innovations. View where PurpleLab insights have been leveraged.  NBC News Biden proposes weight loss drug coverage for people on Medicare and Medicaid Read Now 11/26/2024 Pharma Exec Balancing Personalized Targeting with Protecting Consumer Privacy Read Now 11/5/2024 Pharma Exec Promising Alternative Targeting…

PurpleLab® took part in HLTH 24’s Payer Insights Session on October 20th, 2024. Led by Med City New’s Arundhati Pramar, we were joined on stage by Humana’s Pankhuri Sharma and Managed Care Resource Alliance’s Darren E. Wethers for an insightful discussion on how payers can leverage claims data insights to link reimbursements and preventive care. We invite…