The PurpleLab^® Resource Center

At ISPOR 2025 in Montreal, PurpleLab presented a research poster titled “Intersectional Multilevel Analysis of Individual Heterogeneity and Discriminatory Accuracy (MAIHDA) for Social Determinants of Health and Pregnancy Outcomes.” The study, conducted by Anna Wang, PhD, Francis Concannon, BS, Daria Eremina, PhD, and Douglas Londono, PhD, applied MAIHDA to analyze how overlapping social factors influence…

Pharma advertising measurement has been stuck in the past. But it doesn’t have to be.  For years, pharma marketers have been stuck chasing the wrong numbers. Impressions. Clicks. Bounce rates. The list goes on. These vanity metrics might look good on a dashboard, but they don’t tell you if your campaign actually moved the needle….

Real-world data in life sciences is doing what once seemed impossible: challenging the dominance of traditional clinical trials. For decades, clinical trials have been the gold standard in life sciences research. And it makes sense: they’re rigorously controlled and designed to ensure that the true effects of drugs are being measured. But the real world…