The PurpleLab^® Resource Center

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at…

In the ever-evolving landscape of healthcare, deciphering claims data has proven to be a formidable challenge for payers and providers alike. How does PurpleLab’s data help health plans transform their claims data into actionable insights? Watch this webinar with Dr. Russell Robbins, CMIO at PurpleLab, and Dr. Aaron Novotny, Director of Health Economics at Arkansas…

In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about: