The PurpleLab^® Resource Center

Level up your audience segmentation Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this podcast to learn more about precise audience segmentation and gain valuable…

Osteoporosis and low bone mass affect almost 54 million people in the US, placing them at risk for hip, spine, wrist fractures, permanent pain, limited mobility, and increased morbidity and mortality. The disease affects people of all races, ethnicities, and gender, although significant variation within these groups does exist. For the over fifty population, osteoporosis…

Colorectal Cancer Awareness Month is observed in March to highlight the importance of screening for colorectal cancer, as well as to promote healthy lifestyle habits that can decrease a person’s risk of developing cancer of the colon, rectum or anus – the three distinct cancer types referred to as colorectal cancer (CRC). CRC Is the…