The PurpleLab^® Resource Center

PurpleLab® provides a real-world data [lab], accelerating the discovery and adoption of healthcare innovations. View where PurpleLab insights have been leveraged.  AXIOS Use of diabetes and anti-obesity drugs surged nationwide 2023-24 Read Now 1/3/2025 Broad-casting Cable VideoAmp Dials Up Outcome Measurement Read Now 9/24/2025 NBC News Biden proposes weight loss drug coverage for people on…

PurpleLab® took part in HLTH 24’s Payer Insights Session on October 20th, 2024. Led by Med City New’s Arundhati Pramar, we were joined on stage by Humana’s Pankhuri Sharma and Managed Care Resource Alliance’s Darren E. Wethers for an insightful discussion on how payers can leverage claims data insights to link reimbursements and preventive care. We invite…

We are in the middle of an ongoing data-driven revolution in the pharmaceutical industry. Data and analytics are reshaping how companies approach sales and marketing strategies – and customer experience.