The PurpleLab^® Resource Center

The collaboration extends PurpleLab®’s healthcare audience reach through Comscore’s AI predictive technology.   PurpleLab, a healthcare analytics company powering evidence-based decisions across life sciences, is now part of Comscore’s AI-powered Data Partner Network. The initiative enables data providers like PurpleLab to transform ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive…

PurpleLab®, a healthcare analytics company specializing in real-world data, announced it has acquired KAID Health, an AI-powered clinical analytics and care management company. The combination brings together PurpleLab’s large-scale structured claims data with KAID Health’s artificial intelligence and natural language processing technology, creating a more complete view of patient journeys across structured and unstructured data…

Clinical trials are designed to evaluate the safety and efficacy of new therapies or medical devices. During these trials, evidence is gathered to determine if the asset is safe for patients, providing the intended benefit at the appropriate dosage, as well as identifying and minimizing any potential side effects.