The PurpleLab^® Resource Center

Featured Resources

Life Sciences

The Value of Early Real-World Data in Clinical and Commercial Strategy

Although randomized controlled trials remain a cornerstone of evidence generation, pharmaceutical and biotech companies are increasingly recognizing the necessity of leveraging real-world data
(RWD) and real-world evidence (RWE) earlier in the product lifecycle to inform decision-making.

Whitepaper: The Real-World Impact of Biomarker Testing in Metastatic NSCLC

Unlock the secrets to extending survival in metastatic NSCLC: This study reveals how biomarker testing and targeted therapies are transforming patient outcomes in the real world.

PurpleLab Expands the Healthcare Advertising Ecosystem with Consecutive Strategic Partnerships

The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to use data…