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    Gain a deep understanding of HCP and HCO profiles and hone in on practice characteristics.
  - Activate Campaigns
    Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.
  - Measure Performance
    Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.
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Featured Resources

Life Sciences

The Rise in Biosimilar Availability and Resulting Payer Policy Shifting Demands RWD Surveillance

More than a year has passed since Humira biosimilars were launched in the US, and with these, several other biosimilar drug approvals that either directly compete with Humira or are indicated for other rare immunologic conditions, macular degeneration, and oncology and hematological disease. Ongoing industry surveillance of biosimilars and the Source: “Biosimilars are becoming more widely available,…

Life Sciences

Learn more about what PurpleLab can do for Commercial Pharma

Learn more about what PurpleLab can do for Commercial Pharma Life Sciences Download

Marketing Data

Webinar: Advanced Media Planning

With celebrity endorsements of drugs from GLP-1s to migraine medications, pharmaceutical advertisers are embracing high-profile celebrity marketing. But in the age of social media, you don’t have to be a celebrity to have influence.

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