The PurpleLab^® Resource Center

Cookie-less Marketing for Pharmaceuticals and the Role of Real-World Data (RWD) Life Sciences Pharmaceutical marketing is undergoing a significant transformation as third-party cookies become obsolete. To navigate this shift, pharmaceutical companies must embrace cookie-less marketing strategies, leveraging real-world data throughout the advertising campaign lifecycle.  In this whitepaper, we explore: The impact of cookie-less marketing on…

Healthcare executives understand the importance of patient acquisition but know it is challenging as patients split their care across multiple provider networks annually. In addition, changing consumer expectations, technological advances, and new, non-industry players all contribute to a highly competitive healthcare marketplace. To compete and stand out, health systems and hospitals must consider themselves consumer-facing…

A comprehensive pharmaceutical marketing strategy requires a thoughtful approach that encompasses both healthcare providers (HCPs) and consumers. However, achieving this integration effectively amidst the often segmented landscape of targeting can be challenging. This webinar addresses these challenges and offers insights to pharma marketers, agencies, and ad tech partners on how to leverage aggregated social determinants…