HEALTHNEXUS™
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- Solutions
  - Assess Markets
    Identify, characterize, and quantify patient populations and market opportunities in minutes.
  - Target Audiences
    Precisely identify the right HCPs, group practices, and HCOs to maximize your sales and marketing budget.
  - Profile Targets
    Gain a deep understanding of HCP and HCO profiles and hone in on practice characteristics.
  - Activate Campaigns
    Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.
  - Measure Performance
    Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.
  - Provider Data Management
    Best-in-class Provider Data Management for Better Health Outcomes. Centralized data, simplified solutions, delivered how you need it.
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The PurpleLab^® Resource Center

Featured Resources

PurpleLab’s™ CMIO, Dr. Russell Robbins, Presents at PMSA

By understanding inequities and disparities in prescription fill rates with SDOH, we can implement changes for the patients and physicians treating them through better education, rebates, or understanding why the barriers exist.

PurpleLab QE Reports

PurpleLab QE Reports As a certified QE, PurpleLab® is proud to publicly report industry-standard measures and CMS-approved alternative measures to make insights into provider performance, including cost and quality data, transparent. Qualified Entity Certification Program The Qualified Entity Certification Program (QECP) was created as part of the Affordable Care Act to facilitate health system improvement…

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