The PurpleLab^® Resource Center

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process. Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including: Speakers:

The company announced the introduction of CLEAR Claims , a solution to help generate faster insights from claims data, helping users answer business questions to drive improved patient outcomes. Wayne, Pennsylvania. Tuesday, August 29, 2023 — PurpleLab™, a healthcare analytics company that holds one of the largest claims databases in the US, announced today the launch of…

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….