HEALTHNEXUS^®
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- Solutions
  - Assess Markets
    Identify, characterize, and quantify patient populations and market opportunities in minutes.
  - Target Audiences
    Precisely identify the right HCPs, group practices, and HCOs to maximize your sales and marketing budget.
  - Profile Targets
    Gain a deep understanding of HCP and HCO profiles and hone in on practice characteristics.
  - Activate Campaigns
    Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.
  - Measure Performance
    Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.
  - Provider Data Management
    Best-in-class Provider Data Management for Better Health Outcomes. Centralized data, simplified solutions, delivered how you need it.
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The PurpleLab^® Resource Center

Featured Resources

Life Sciences

Using Healthcare Analytics to Better Navigate Kidney Transplant Challenges

Why is it so complicated? Why can’t kidney transplant patients find the right donors? Or get the life-saving medical procedures they need when they need it? Let’s find out.

PurpleLab™ Receives CMS Certification Status as Qualified Entity for Access to Medicare Claims Data

There are currently less than 20 companies that have earned this rigorous certification.

PurpleLab Presents: PMSA 2022

By understanding inequities and disparities in prescription fill rates with SDOH, we can implement changes for the patients and physicians treating them through better education, rebates, or understanding why the barriers exist.

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