The PurpleLab^® Resource Center

If you’re following along at all with the TikTok news, you’ll know that the app faced a temporary ban in the US followed by a quick reversal – for now. The platform has become a global smash hit since it lets users post short-form videos with ease, along with seamless app navigation enabling them to instantly view and interact with videos they may be interested in.

A healthcare media agency wanted to increase awareness of their brand with additional direct to consumer (DTC), HIPAA and NAI compliant, privacy safe audiences. They wanted to drive prescriptions for consumers with migraines. The audiences needed to be applicable across channels and activatable on their preferred demand side platform (DSP).

Mapping the patient journey has become more complex, but also more critical to understand what is actually happening in the treatment or therapeutic landscape. This webinar will explore how leveraging PurpleLab’s integrated data sources, including claims and Social Determinants of Health (SDOH), can unlock critical insights for commercial, market access, and medical affairs teams.