Digital health solutions are increasingly common in healthcare, with over
300,000 health apps available and more than half of U.S. adults using
digital health tools.

PurpleLab® to debut the new offering at CES 2026 in Las Vegas. PurpleLab®, a healthcare analytics company powering real‑world data through an infrastructure of more than 14 billion annual claims from a robust network of sources, 3 million+ healthcare practitioners, and 330 million+ U.S. patient lives, has launched a full end-to-end measurement solution suite —…

Reflecting on a year defined by fluctuations in DTC healthcare, AI, and fragmented viewing environments, one key takeaway emerges — you’re only as good as your data. While many went deeper on AI, the importance of usable, clean, privacy-centric, and relevant data implemented responsibly and delivered across the ecosystem came to the fore. The foundation…

This article was originally published at Healthcare Business Today.   The White House’s recent memorandum directing the FDA to rein in direct-to-consumer (DTC) pharmaceutical advertising has reignited a long-running debate about the role of advertising in American health.  Despite the back and forth, the administration’s critics and proponents should agree that misleading ads are not beneficial. However, removing…

This content was originally published by DeepIntent.  Healthcare marketing is undergoing a transformation, with data-driven insights now serving as the foundation for how brands connect with consumers and providers. That’s why DeepIntent is excited to spotlight PurpleLab®, a data partner that’s helping pharmaceutical brands and agencies connect with their audiences in more effective and meaningful…

Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv Partners with PurpleLab Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement VDX.tv, a global leader in digital advertising solutions, today announced a strategic partnership with PurpleLab®, a leading healthcare analytics company powering evidence-based decisions…

This article was originally posted in AdExchanger and written in collaboration with Natalie Mancuso from DeepIntent. Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies often fail to make precision therapies commercially viable – leaving life-changing…

This article was originally published on MM+M.  Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, scanning limited dashboards and trying to overcome walled gardens. Meanwhile, impressions, reach and engagement metrics are indicators for success, but only…

The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to use data…