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Case Studies

Custom Direct-to-Consumer Migraine Audiences Drive Prescriptions

Overview

A healthcare media agency wanted to increase awareness of their brand with additional direct-to-consumer (DTC), HIPAA and NAI compliant, privacy safe audiences. They wanted to drive prescriptions for consumers with migraines. The audiences needed to be applicable across channels and activatable on their preferred demand side platform (DSP).

Challenge

The healthcare media agency wanted to increase reach in the migraine market and capture competitor market share.

Solution

PurpleLab® partnered with the agency to create custom modeled audiences based on migraine diagnosis and competitive prescription markets. The agency has been activating these audiences successfully on their preferred DSP throughout 2024. The audiences continue to drive conversion rates across digital media and TV.

Results

  •  53M impressions Jan-Oct 2024
  • 3% conversion rate
  • 200 new to brand starts
  • 40% prescription lift

 

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