Authored by Robert Comyns, Customer Success Manager
Maybe you’ve been there: your client sends you a list of NPIs they want to target. So you’re thinking, how do I make sure my client sees value in what I do and doesn’t just see me as a button pusher?
Well here are three ways to break out of the button pusher box and offer true value:
- Clean up the list of NPIs. Have they included providers who are treating low volumes of patients for the target condition? What about specialties unrelated to the core condition? Chances are their list will include physicians who aren’t treating in high volumes or specialists who may not be their primary targets. In that case, you’ll want to compare the NPI list you have to volumetric data for the list of providers as well as a list of providers that do treat for the core condition. Remove any NPIs who are treating at lower volumes or associated with extraneous specialties.
- Expand the NPI list. In addition to removing noise, you’ll also want to make sure the list contains ALL of the relevant providers that are treating a condition. This may include high volume HCPs referring for your brand’s indications, nurse practitioners and physicians assistants. Make sure you’re comparing your target list to a verified provider list.
- Create a consumer targeting strategy. Use the cleaned up and expanded lists you created in 1 and 2 above to make sure that your client is targeting both the providers in the NPI list as well as a deterministic audience of the patients those providers are treating. This creates a holistic targeting strategy across the two groups and can ensure that messaging is cohesive.
Ok, you may be saying, this sounds great but I don’t have the tools to do any of this. Well, you’ve come to the right place. Health insurance claims data provide key insights into provider activity and can be a great tool for refining and augmenting provider lists. Based on 330M+ claims, PurpleLab’s HealthNexus can help you clean and expand target NPI lists, identify the HCPs referring to your client’s brand indications, and generate deterministic DTC audiences that you can activate on your preferred demand-side platform (DSP).
Maybe it sounds like a lot of work. Don’t worry, because we can do it for you. Send us your NPI lists and we’ll run through all of these steps for you and give you sound logic to report back to your clients – so that they see you as the healthcare targeting whizz that you are.