Campaign Strategy Development
Gain a comprehensive view of the patient, provider, and prescription markets that align to your brand. Understand healthcare provider (HCP) activity and patient treatment pathways to design a cohesive messaging and creative strategy. Win more business and respond to RFPs faster using the in-depth market insights you’ve gathered using HealthNexus™.
Go from a static HCP target list to a dynamic list that drives campaigns
Get more than just a list of doctors by volume. Analyze and segment a target list by their specialty, practice location, SDOH, health system and more using Provider Targeting Reports.
Craft tailored messaging and creative strategies with a deeper understanding of your target patient population
Filter and explore the underlying patient cohort behind your privacy-safe modeled audience. Configure custom patient cohorts using ICD code, CPT code, prescription, or by using your own patient target list. Use summary analytics to understand the patient population you’re targeting with Cohort Puller Report.
Understand how your HCP targeting is performing
Easily view a broad range of prescription analytics to facilitate the full analysis of any prescription market. Understand how your brand compares to the competition, geographic trends, and key metrics including new prescriptions, total prescriptions, and new to brand prescriptions with Prescription Measurement Report.
Adjust campaign targeting on the fly
Proactively identify and understand near-term HCP marketing opportunities without having to expend the time or cost to load and analyze billions of rows of transactional claims. Reach the right HCPs before a medical event or decision occurs Alerts.
See how HealthNexus™ Works
HealthNexus™ data updates on an ongoing basis – not just once a year – and can easily integrate with your own RWD data. With complete, real-time insights at your fingertips, you can make better decisions for not only your clinical trial protocol but also the healthcare industry at large. See how by requesting a demo.