In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about:
- Implementing segment targeting throughout the product lifecycle, from prelaunch to generic stages.
- Practical applications of segmentation strategies that can make a significant impact.
- Analyzing the doctor-patient interaction to optimize your return on investment.
- Tailoring messaging to address the unique needs of different communities.