Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Parts of this article were originally written by Rebecca Logan for the Philadelphia Business Journal.  We’re proud to share that our Chief Financial Officer, Joseph Dude, was recently featured in the Philadelphia Business Journal as a standout leader driving exceptional growth. His leadership style blends strategic focus with a commitment to authenticity and collaboration, both…

We’re excited to share an important milestone at PurpleLab: we’ve officially submitted our first-ever response to a federal Request for Comment (RFC), and it’s now live on regulations.gov. Ann Phillips, our Senior Director of Regulatory and Standards, pulled together an impressive response to the FDA’s RFC focused on the use of HL7 FHIR (Fast Healthcare…

Healthcare is evolving. We used to focus purely on addressing specific symptoms and treating specific diseases. Our understanding of medicine and medical care was shaped by biology and what goes on inside the body.  But we now know that our health outcomes are also significantly shaped by external factors – everything from our ZIP code…

Rate Explorer is the only self-service platform that provides real-time exploration of contracted rates across all payers, health plans, care delivery organizations, and services. Accurately conduct analyses to surface actionable pricing insights to inform healthcare pricing and strategy to increase overall financial viability. Watch the video to see how.

For decades, hospital pricing in the US was confusing and inconsistent – sometimes blindsiding patients when the bill arrived. That finally began to change when the Centers for Medicare & Medicaid Services (CMS) hospital price transparency law was introduced in 2021. It mandated that every hospital must publish a machine-readable file (MRF) containing up-to-date prices…

From evidence to adoption: How real-world data is powering digital health success Digital Health In today’s outcomes-driven healthcare landscape, real-world data (RWD) and real-world evidence (RWE) have emerged as critical tools to demonstrate clinical value, return on investment (ROI) and long-term impact beyond controlled trial environments. High-quality, analysis-ready data on real-world effectiveness is no longer…

During a June 9 webinar hosted by Becker’s Payer Issues in collaboration with  PurpleLab, leaders from Payerset, PurpleLab and Forvis Mazars outlined how health systems can use price transparency data to improve contract negotiations, support market expansion strategies and prepare for upcoming changes in drug pricing rules.   Four Key Takeaways: 1.Price transparency data as…

How do healthcare marketers prove ROAS beyond the vanity metrics of clicks, impressions and website conversions? With new and emerging solutions for outcomes-based measurement in the healthcare industry, what metrics should healthcare marketers be using?

Upping the Migraine Intelligence Quotient: Real-world data sheds light on prevalence rates, providers and treatment variation Life Sciences  Introduction Headache disorders including migraine are highly prevalent globally, estimated to affect more than 50% of the population at any point and time. In the U.S., migraine patients spend an average of $9,000 more than those without…