Job opening

PurpleLab is seeking a passionate and strategic Senior Product Marketing Manager to join our growing team. You’ll play a pivotal role in crafting and executing comprehensive go-to-market strategies that propel our cutting-edge life sciences SaaS products to market leadership across both the clinical trial and commercial landscapes. This role reports to the Chief Marketing Officer.

• Conduct in-depth market research and competitive analysis to identify and understand target audiences (clinicians, researchers, pharma companies) for both clinical trial recruitment and commercial adoption.
• Partner closely with cross-functional teams (Product, Sales, Clinical, Medical Affairs) to gain a deep understanding of product roadmaps, user needs, and the competitive landscape.
• Develop a data-driven product marketing strategy aligned with overall business goals, outlining key messaging, market positioning, and targeted go-to-market initiatives for each audience segment.
• Translate complex scientific concepts into clear, concise, and engaging language for diverse audiences, with a focus on digital communication channels (website, social media, email marketing) commonly used in SaaS marketing.
• Create and manage high-quality marketing materials tailored for a SaaS audience, including product brochures, presentations, website content, case studies, and sales enablement tools.
• Execute targeted marketing campaigns across various digital channels (SEM, content marketing, social media marketing) to drive user awareness, acquisition, and engagement with our SaaS products.
• Utilize SaaS marketing metrics and analytics tools (Salesforce, Hubspot, Google Analytics) to track campaign performance, measure ROI, and identify areas for continuous improvement and optimization.
• Foster strong relationships with key opinion leaders (KOLs) and healthcare professionals (HCPs) to generate positive word-of-mouth and industry recognition for our SaaS products within the life sciences community.
• Continuously monitor and analyze industry trends and regulations in the life sciences and real-world data (RWD) space, ensuring all marketing activities comply with relevant regulations.
• Stay abreast of the evolving SaaS marketing landscape, including the latest technologies, best practices, and data-driven strategies for driving SaaS product adoption and growth.

Qualifications:

• 7-10 years of experience in product marketing, with at least 3 years focused on successfully launching and marketing B2B SaaS products.
• Bachelor’s degree in business, marketing, or a related field; an advanced degree/MBA is a plus.
• A proven track record of developing and executing data-driven marketing strategies that have demonstrably increased user adoption and revenue growth for SaaS products.
• A strong understanding of the clinical trial landscape, commercialization process, and regulatory considerations for life science products.
• Deep knowledge of real-world data (RWD) and its applications in the life sciences industry, and the ability to leverage this knowledge to develop compelling messaging that highlights the value proposition of our SaaS solutions.
• Excellent communication, collaboration, and project management skills, with the ability to manage multiple competing priorities and deadlines effectively.
• Proficiency in marketing automation tools (6Sense, HubSpot, ZoomInfo) and data analysis platforms commonly used in SaaS marketing.
• Experience developing and implementing marketing programs specifically targeted towards healthcare professionals (HCPs) and key opinion leaders (KOLs) within the life sciences industry.
• Familiarity with regulatory requirements for developing and commercializing pharmaceuticals, both branded and generic.
• A strong understanding of digital marketing best practices, particularly for SaaS products, including content marketing, search engine optimization (SEO), and social media marketing.

What We Offer:

• Opportunity to impact healthcare: Make a real difference by shaping the way we leverage data to improve healthcare and advance patient outcomes.
• Collaborative and dynamic environment: Work alongside a supportive team of passionate and talented individuals who share your dedication to data-driven solutions.
• Competitive compensation and benefits: Enjoy a comprehensive benefits package and competitive salary that recognizes your expertise and contribution.

A background check is required for this role. 

PurpleLab is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties or responsibilities. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.