As the pharmaceutical and healthcare media industries face unprecedented change, the Preparing for 2025 roundtable convened leading experts to chart a path forward. Against a backdrop of rising patient expectations, accelerating technological advancements, and increasing regulatory pressures, this collaborative forum sought to address critical challenges while uncovering collective alignment for sustainable success.

We are in the middle of an ongoing data-driven revolution in the pharmaceutical industry. Data and analytics are reshaping how companies approach sales and marketing strategies – and customer experience.

Pharmaceutical advertisers and companies must develop marketing strategies that are multilayered as third-party cookies become a liability. Audience-based solutions remain part of this, but marketers should collaborate with their agency and ad tech partners to integrate real-world data in the pre-campaign planning, campaign launch and optimization phases. Discuss differences in content consumption based on health conditions, compare web behavior vs. TV viewing habits and how healthcare-focused supply analysis can feed into SPO applications.

Join PurpleLab and XO Health with Fierce Healthcare for an engaging discussion that melds data analytics and setting up for success with a value-based care model. The shift to a value-based care model has been a topic across the healthcare ecosystem for years now- but what will actually make that shift possible for payers and…

Join us for a comprehensive webinar that explores how to revolutionize your clinical trial process from start to finish. Discover how data-driven strategies and innovative solutions can enhance each phase of your clinical trials, leading to optimal outcomes. Whether you’re initiating a new study or looking to optimize ongoing trials, this webinar will provide valuable…

With celebrity endorsements of drugs from GLP-1s to migraine medications, pharmaceutical advertisers are embracing high-profile celebrity marketing. But in the age of social media, you don’t have to be a celebrity to have influence.

Amidst the backdrop of evolving privacy regulations and the phasing out of traditional digital identifiers, the video explores the essential strategies pharmaceutical advertisers must adopt to navigate these industry challenges and accurately assess the real-world outcomes they are achieving from their advertising. This is a video recording of a speaking session produced in partnership with…

Healthcare executives understand the importance of patient acquisition but know it is challenging as patients split their care across multiple provider networks annually. In addition, changing consumer expectations, technological advances, and new, non-industry players all contribute to a highly competitive healthcare marketplace. To compete and stand out, health systems and hospitals must consider themselves consumer-facing…

Join the PurpleLab team in this on-demand webinar discussing how Real-World Data can address the FDA mandate to develop a Race and Ethnicity Diversity Plan in clinical trials. Shannon LaRusso, SVP of Product Management, and Russell Robbins, MD, CMIO discuss: