How Top Hospital Systems are Capturing New Patients

Healthcare executives understand the importance of patient acquisition but know it is challenging as patients split their care across multiple provider networks annually. In addition, changing consumer expectations, technological advances, and new, non-industry players all contribute to a highly competitive healthcare marketplace.

To compete and stand out, health systems and hospitals must consider themselves consumer-facing organizations and see patients as healthcare consumers– how they make decisions, what motivates them, and how, where, and why they engage with the broader healthcare system.

In this webinar, a panel of experts discusses the importance of having a comprehensive marketing and patient engagement strategy that builds trust, promotes services, and provides a positive patient experience to attract new patients.

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