In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about:

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process. Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including: Speakers: