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Healthcare Analytics Company PurpleLab™ Launches Next-Gen Solution for Medical Claims Data Exploration

The company announced the introduction of CLEAR Claims , a solution to help generate faster insights from claims data, helping users answer business questions to drive improved patient outcomes. Wayne, Pennsylvania. Tuesday, August 29, 2023 — PurpleLab™, a healthcare analytics company that holds one of the largest claims databases in the US, announced today the launch of…

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The Importance of Implementing Data-Driven Strategies in Your Healthcare Marketing Campaigns

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….

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