The PurpleLab^® Resource Center

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

We are in the middle of an ongoing data-driven revolution in the pharmaceutical industry. Data and analytics are reshaping how companies approach sales and marketing strategies – and customer experience.

This article highlights some of the key takeaways of a webinar sponsored by Datavant. The webinar included a panel of representatives from leading companies in pharmaceutical marketing and technology, each bringing unique perspectives on marketing trends, data, compliance, activation and strategy: Scott Ronay, Partnerships, Datavant Joe Kotz, SVP Product Sales, VideoAmp Ted Sweetser VP of…

PurpleLab® provides a real-world data [lab], accelerating the discovery and adoption of healthcare innovations. View where PurpleLab insights have been leveraged.  Pharma Exec Balancing Personalized Targeting with Protecting Consumer Privacy Read Now 11/5/2024 Pharma Exec Promising Alternative Targeting Methods in a Post-Cookie World Read Now 11/4/2024 Pharma Exec Effectively Targeting Patients Without Cookies Read Now…