The PurpleLab^® Resource Center

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Rate Explorer is the only self-service platform that provides real-time exploration of contracted rates across all payers, health plans, care delivery organizations, and services. Accurately conduct analyses to surface actionable pricing insights to inform healthcare pricing and strategy to increase overall financial viability. Watch the video to see how.

For decades, hospital pricing in the US was confusing and inconsistent – sometimes blindsiding patients when the bill arrived. That finally began to change when the Centers for Medicare & Medicaid Services (CMS) hospital price transparency law was introduced in 2021. It mandated that every hospital must publish a machine-readable file (MRF) containing up-to-date prices…

From evidence to adoption: How real-world data is powering digital health success Digital Health In today’s outcomes-driven healthcare landscape, real-world data (RWD) and real-world evidence (RWE) have emerged as critical tools to demonstrate clinical value, return on investment (ROI) and long-term impact beyond controlled trial environments. High-quality, analysis-ready data on real-world effectiveness is no longer…