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Cannes Lion 2025 Panel: Clicks, conversions, scripts, oh my!

In other industries, outcomes-based measurement has long been easily accessed simply because it’s easier to track. However, for the healthcare industry, it has been challenging to tie outcomes to advertising simply because of the complexity of the industry and the patient journey.

So how do healthcare marketers prove ROAS beyond the vanity metrics of clicks, impressions and website conversions? With new and emerging solutions for outcomes-based measurement in the healthcare industry, what metrics should healthcare marketers be using?

Join our panel of experts from Cannes Lion 2025 as they discuss solutions that support the healthcare industry in tying outcomes to advertising. 

 

Presenters:

-Ted Sweetser, VP of Ad Partnerships and Strategy, PurpleLab

-Jack Foster, Principal Product Manager, LiveRamp

-Kristy Quagliariello, VP of Programmatic, Klick Health

-Jon Schulz, CMO, Viant

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