Optimizing your omnichannel media strategy for success

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process.

Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including:

  • Infusing data into the planning process for predictive insights & tools
  • Integrating privacy-safe HCP and DTC data to get the entire view of a provider and patient population
  • A real-world example of audience implementation


  • Catherine Pitman, senior product manager, MiQ
  • Hannah Lucas, director of product management – advertising, PurpleLab

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Questions? Ready for a demo or free trial of our HealthNexus™ platform? Contact us to get started.