Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process.
Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including:
- Infusing data into the planning process for predictive insights & tools
- Integrating privacy-safe HCP and DTC data to get the entire view of a provider and patient population
- A real-world example of audience implementation
- Catherine Pitman, senior product manager, MiQ
- Hannah Lucas, director of product management – advertising, PurpleLab