PurpleLab®, a leading health data and analytics company, announced a strategic partnership with Innovare, a pioneer in hospital-based digital media solutions.
Together, the companies are transforming how pharmaceutical brands engage physicians by combining Innovare’s network of 300+ hospitals with PurpleLab’s claims-derived healthcare provider (HCP) affiliation data, which includes over three million opted-in HCPs as well as HCP influencers.
Innovare’s platform delivers content directly to physicians through digital screens in waiting rooms and common areas across its hospital network. By layering PurpleLab’s affiliations data on top of this reach, it’s possible to connect campaigns to specific healthcare organizations (HCOs) and the doctors exposed to key messaging.
With the ability to specify up to 200 HCOs, it’s possible to tie campaigns back to real-world provider–organization relationships, supported by commercial insights such as patient volumes and encounter data. Monthly updates are delivered via a secure export, ensuring that data remains accurate and actionable.
The collaboration deepens the value Innovare brings to hospital partners by showcasing their ability to deliver meaningful physician engagement backed by real-world data. “Hospitals are looking for innovative ways to connect with life sciences companies, and this partnership creates a win-win,” said Nicholas Lieberman, President and Partner at Innovare. “Brands can now see not just where they’re reaching doctors, but how many—and hospitals benefit from being a trusted channel for that engagement.”
By uniting PurpleLab’s market-leading data with Innovare’s in-hospital presence, this partnership provides life sciences companies with a new, data-backed way to reach healthcare providers where it matters most—at the point of care.