NPI to Direct-to-Consumer Audiences

In modern healthcare marketing, focusing on the interaction of patients and providers is crucial for designing a cohesive messaging strategy, fostering meaningful engagements and improving patient outcomes. NPI-to-DTC Audiences are deterministic direct-to-consumer audiences that can help align your healthcare provider and consumer messaging and targeting strategies by focusing on the patient populations of a group of providers.

Customizable NPI to Direct-to-Consumer Audiences

Customize your direct-to-consumer audience by focusing on the interaction between providers and consumers. Create privacy-safe, NAI and HIPAA-compliant, deterministic direct-to-consumer audiences based on the patient population of your preferred provider list.

How NPI-to-Direct-to-Consumer Audiences Work:

Create your own privacy-safe, HIPAA and NAI compliant audiences

Explore, build, size, match, distribute, troubleshoot and discover media planning insights with PurpleLab’s Audience Builder. Audience Builder is an independent healthcare planning tool built specifically for advertisers and digital media buyers. Say goodbye to long lead times from your audience partners and hello to near real-time audience discovery and distribution.

Highlighted resources

News

Roche Diagnostics Links PurpleLab and Labcorp Data for ISPOR Research Poster

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5 Steps For Creating a Targeted HCP and DTC Marketing Strategy

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Webinars

Webinar: Unleashing the Power of Real-World Data

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at…

Webinars

Webinar: Revamp your HCP Targeting Strategy

In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about:

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The Importance of Implementing Data-Driven Strategies in Your Healthcare Marketing Campaigns

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….

Anytime we are doing targeted media, we use PurpleLab's pre-built audiences... the quality of their audiences is very, very high, which means we don't have to waste as much time in our targeting. Ad Agency Executive

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