NPI to Direct-to-Consumer Audiences

In modern healthcare marketing, focusing on the interaction of patients and providers is crucial for designing a cohesive messaging strategy, fostering meaningful engagements and improving patient outcomes. NPI-to-DTC Audiences are deterministic direct-to-consumer audiences that can help align your healthcare provider and consumer messaging and targeting strategies by focusing on the patient populations of a group of providers.

Customizable NPI to Direct-to-Consumer Audiences

Customize your direct-to-consumer audience by focusing on the interaction between providers and consumers. Create privacy-safe, NAI and HIPAA-compliant, deterministic direct-to-consumer audiences based on the patient population of your preferred provider list.

How NPI-to-Direct-to-Consumer Audiences Work:

Activate NPI to Direct-to-Consumer Audiences Across:

PROGRAMMATIC DIGITAL

PAID SOCIAL

MOBILE

CONNECTED TV

PROGRAMMATIC AUDIO

Create your own privacy-safe, HIPAA and NAI compliant audiences

Explore, build, size, match, distribute, troubleshoot and discover media planning insights with PurpleLab’s Audience Builder. Audience Builder is an independent healthcare planning tool built specifically for advertisers and digital media buyers. Say goodbye to long lead times from your audience partners and hello to near real-time audience discovery and distribution.

Highlighted resources

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Anytime we are doing targeted media, we use PurpleLab's pre-built audiences... the quality of their audiences is very, very high, which means we don't have to waste as much time in our targeting. Ad Agency Executive

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