Webinar: Unleashing the Power of Real-World Data

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Bob Caprara, Chief Data Scientist at Deerfield Agency discussing:

  • How to use RWD to respond to RFPs and new business
  • How to validate or design a media targeting strategy
  • Novel ways to explore provider, practice and facility data to gain insights
  • How to monitor a drug’s progress in the market and explore market share.

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