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The PurpleLab^®

Research

Articles

HealthCare Analytics in Action: Understanding the Market for Hemophilia A

To create a market assessment, more and more brand strategists are moving towards the use of RWD and RWE. In this blog, we walk through a hypothetical example – sizing the market for Hemophilia A – doing just that. Creating a market assessment is a critical step in commercializing a new drug. This is because…