We are in the middle of an ongoing data-driven revolution in the pharmaceutical industry. Data and analytics are reshaping how companies approach sales and marketing strategies – and customer experience. As customer expectations increase, the importance of leveraging data to drive decision-making, personalizing customer engagement, and optimizing marketing spend has never been more critical. This shift towards data-centric management is not just a trend but a strategic imperative for reducing costs and gaining a competitive edge in an increasingly complex market landscape.
This roundtable on data innovation explores how pharmaceutical companies are harnessing the power of data for identity solutions, enhanced targeting, and exploring the potential of the integration of physician and consumer data. Our distinguished panel of thought leaders share their experiences, challenges, and visions for the future.
This video was recorded live in partnership with DHC Group.