Philadelphia Business Journal Recognizes Joseph Dude in Corporate Leadership Awards 2025

Parts of this article were originally written by Rebecca Logan for the Philadelphia Business Journal

We’re proud to share that our Chief Financial Officer, Joseph Dude, was recently featured in the Philadelphia Business Journal as a standout leader driving exceptional growth.

His leadership style blends strategic focus with a commitment to authenticity and collaboration, both in and out of the office. 

Read more about what drives Joe below:

When Joseph Dude got to PurpleLab in 2020, the company’s annual revenue was $2.7 million. The Wayne-based health care analytics firm is now at more than $44.3 million. That’s 1,662% growth.

Dude is a man who is big into building a foundational focus, as well as adventure and authentic experiences.

During his off-time, you might find him immersed in a concert or trapping feral cats to be neutered and released or adopted. During the workday, you’ll find him doing things like spearheading a $40 million Series B, as he did in 2024, securing an expanded line of credit and paving the way for PurpleLab’s sustained growth.

Years in current role: 5 years

Originally from: Philadelphia

Education: BA, Temple University; MBA, Drexel University

A go-to negotiation tactic:
Active listening. It builds trust, reveals key interests, and helps craft solutions that satisfy both sides, leading to more effective, collaborative outcomes.

My approach to collaborating with our C-suite executives:
Clear communication, active listening, and assuming positive intent. This approach fosters trust, alignment, and effective decision-making across leadership.

An unexpected skill I frequently use:
Humor — it breaks the ice, eases tension and often turns challenging moments into opportunities for connection and creative problem-solving.

This past year, my proudest work-related accomplishment was:
Securing a large debt facility, which significantly strengthened our financial position and provided the necessary capital for future growth and strategic initiatives.

A business icon I admire:
Warren Buffett, for his disciplined investment strategy, long-term vision, unwavering integrity, and the grounded, thoughtful way he manages his personal life.

Go-to spot for a business lunch:
Davio’s, King of Prussia Town Center

A favorite book, podcast or TV show:
Seinfeld and The Big Bang Theory

Favorite stress reliever:
My four cats: Fiona, Romeo, Sebastian and Ferguson

Favorite summer activities:
Attending concerts, live theater, and travel

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