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Videos

The Brand/Data Nexus

Pharma brand managers have a data problem: namely, they have access to so much of it that it can inundate their decision-making processes. We outline the best ways of streamlining the volume of information and separating the proverbial wheat from the chaff.

This is a video recording of a speaking session produced in partnership with MM+M.

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Webinars

Optimizing your omnichannel media strategy for success

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process. Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including: Speakers:

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Interview with Mark Brosso and MedCity News

Mark Brosso, Founder and CEO of PurpleLab, had a chat with MedCity News during HLTH 2023. He talked about why real-world data is crucial to the clinical side of life sciences. See his interview to learn more

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