Incorporating HCP-Consumer Interactions in Campaign Targeting

A comprehensive pharmaceutical marketing strategy requires a thoughtful approach that encompasses both healthcare providers (HCPs) and consumers. However, achieving this integration effectively amidst the often segmented landscape of targeting can be challenging. This webinar addresses these challenges and offers insights to pharma marketers, agencies, and ad tech partners on how to leverage aggregated social determinants of health (SDOH) data to identify the right providers and connect them with relevant consumer populations.

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